In the news

By Brian Bailey, Semiconductor Engineering

Experts at the Table, part 2: How and why automotive designs are changing existing methodologies, volumes and system-level safety.

By Nicolas Athanasopoulos, EDA Cafe

Digital transformation is a frequently used buzz-phrase for all kinds of digitization processes. While talking about the potential challenges and opportunities for this mighty “digital age,” a lot of people forget that for marketing in particular, it arrived a long time ago. Almost all target groups that you may want to address today are affected by smartphones, using online research, and probably active social media users. And, for sure, this development applies to the electronic design ecosystem. For this reason, it’s mission critical for the marketing, sales, operations and communications groups of companies offering goods or services to the electronic design community to adopt the recent changes as fast as possible.

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By Jörg Grosse, Embedded Systems Engineering

Why Automotive electronics suppliers will make increasing use of formal tools to meet the standard’s strict requirements for verification and satisfy supply chain demand.

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By Brian Bailey, Semiconductor Engineering

Semiconductor Engineering sat down to discuss changing market dynamics with Steve Mensor, vice president of marketing for Achronix; Apurva Kalia, vice president of R&D in the System and Verification group of Cadence; Mohamed Kassem, CTO for efabless.com; Matthew Balance, product engineer and technologist at Mentor, a Siemens Business; Tom Anderson, technical marketing consultant for OneSpin Solutions; and Andrew Dauman, vice president of engineering for Tortuga Logic. What follows are excerpts of that conversation.

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By Ann Steffora Mutschler, Semiconductor Engineering

Four big shifts in automotive design and usage are beginning to converge—electrification, increasing connectivity, autonomous driving and car sharing—creating a ripple effect across the automotive electronics supply chain.

Over the past few years the electronic content of cars and other vehicles has surged, with electrical systems replacing traditional mechanical and electro-mechanical subsystems. That has been a key driver for semiconductor growth, and autonomous vehicles are the poster child of this effort. But the emergence of this market also will result in profound technological and sociological changes.

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Lest you think that the CEO Outlook is our only event in April, let me surprise you with an opportunity to learn from experts on how to apply digital marketing to the electronic system design ecosystem.

Yes, we’re hosting a Digital Marketing Workshop Thursday, April 26, with Nicolas Athanasopoulos, OneSpin’s head of digital strategy, and Dave Kelf, chief marketing officer at Breker. Both companies are corporate members of the ESD Alliance.

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By Ann Steffora Mutschler

Whether to apply formal verification technology to semiconductor design broadly or deeply is a tough question. It hinges on what is the best way to achieve maximum ROI?

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By Jesse Allen, Semiconductor Engineering

All You Need to Know About Inbound Digital Marketing: Apr. 26 in Milpitas, CA. The ESD Alliance will host a workshop focused on new marketing strategies and techniques for EDA, IP, and services companies. Nicolas Athanasopoulos, OneSpin’s Head of Digital Strategy and Dave Kelf, Chief Marketing Officer at Breker Verification Systems will lead the workshop.

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