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In the news

EDA In The Cloud

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By Brian Bailey, Semiconductor Engineering

Experts at the Table, part 3: Which companies will use the cloud and for what, what else needs to be done to accelerate this model, and why it’s taking so long.

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Excitement Ahead Following an Eventful April

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Bob Smith, EDA Cafe

Without the slightest bit of exaggeration, the month of April was eventful for all of us at the ESD Alliance. We hosted two well-attended events and announced a memorandum of understanding where the ESD Alliance will become a SEMI Strategic Association Partner.

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Digital Marketing in EDA...with No Hands on the Wheel

By Paul McLellan, Cadence

Years (decades) ago, Robert Townsend, the CEO of Avis, faced a problem. Hertz was several times as big as Avis. Avis was losing money. He asked the Bill Bernbach, the head of his advertising agency DDB, how he could effectively get $2 of advertising for every $1 he spent. Bill said that he should simply promise to run whatever ads they came up with. Unchanged. "You will have every creative in my office moonlighting on your account." As it happened, nobody was that happy with the "we try harder" campaign that they had come up with...but Townsend had promised to run the ads unchanged. They ran for 50 years.

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Cutting through the AI hype with OneSpin’s Raik Brinkmann

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By Dr. Lauro Rizzatti, Tech Design Forum

Artificial intelligence (AI) and its two main offshoots, machine learning (ML) and deep learning (DL), are hot topics right now. But in actual fact. It can be traced back to a conference in 1956 at Dartmouth College. At the time, researchers considered designing systems that resembled characteristics of the human brain. But how far have we got in applying these technologies not only to improve the design tools themselves but also to address the new verification challenges presented by AI-based architectures?

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Toward Autonomous Farming

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By Ann Steffora-Mutschler, Semiconductor Engineering

From harvesting robots to tractors without cabs, autonomy has already reached the agricultural industry.

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Finding And Fixing ML’s Flaws

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By Ed Sperling, Semiconductor Engineering

OneSpin CEO Raik Brinkmann sat down with Semiconductor Engineering to discuss how to make machine learning more robust, predictable and consistent, and new ways to identify and fix problems that may crop up as these systems are deployed. What follows are excerpts of that conversation

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EDA In The Cloud I Part 2

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By Brian Bailey, Semiconductor Engineering

Experts at the Table, part 2: How should tools be licensed for the Cloud, and what is the first application that is likely to see mass adoption.

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Nanette Collins
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