Excitement Ahead Following an Eventful April
Bob Smith, EDA Cafe
Without the slightest bit of exaggeration, the month of April was eventful for all of us at the ESD Alliance. We hosted two well-attended events and announced a memorandum of understanding where the ESD Alliance will become a SEMI Strategic Association Partner.
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Photos from the Digital Marketing Workshop held at the end of April at the SEMI office are up on our website also. The talks by Nicolas Athanasopoulos, OneSpin’s head of digital strategy, and Dave Kelf, chief marketing officer at Breker, were excellent primers on the best marketing practices for an effective inbound digital marketing strategy. A video of their presentations will be available soon for those who attended.
Based on the feedback from the workshop, we may repeat it later in the year. If we do, we urge anyone from within the semiconductor industry interested in implementing or improving their company’s content marketing strategy to attend. We welcome requests to offer this workshop in areas outside of Silicon Valley. If the interest is there, we will consider it. Let us know.
