Implementing an Effective Digital Marketing Strategy
By Dave Kelf, EDA Cafe
Nicolas Athanasopoulos, OneSpin’s head of digital strategy, gave us an overview about what he plans to present next week at the ESD Alliance-hosted Digital Marketing Workshop. Now, we’ll hear from Dave Kelf, chief marketing officer at Breker, about why he’s so bullish on developing and implementing a content marketing strategy. We look forward to seeing Nicolas and Dave Thursday, April 26, at SEMI in Milpitas, Calif. We hope you’ll join us.
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When Nicolas Athanasopoulos, OneSpin Solutions’ head of digital strategy, and I started working together a year or so ago, we exploited and developed these channels to great effect, with lead generation like I have never seen from traditional channels.
Nicolas came from outside the semiconductor industry with a fresh perspective and a new approach that obsoleted all the traditional tried-and-true efforts we knew. No one, and certainly not a decision maker, answers a sales call or responds to email any longer, and interest in conferences and mainstream media has waned. Compounding a tough situation is competitive activity and industry consolidation that puts more pressure on small and medium-sized semiconductor enterprises.
